Earth Day reminds us about the eco-friendly business
practices. Fortunately, there has been steady rise in popularity of natural
personal care products. Encouraged by the growing business trend, some big
corporate bodies have looked into the possibility of using synthetic biology
for production of natural ingredients which go into several cosmetic products.
Uniliver and Ecover have incorporated the synthetically
produced algae oil into manufacture of soaps. More corporate players are
looking into synthetic production of lavender and patchouli.
However, the impact of such synthetically produced natural
ingredients will have to be watched carefully in the coming years. Since these important ingredients for beauty
products might not be grown in organic manner, the consumers themselves will need to monitor their efficacy
and side effect, if any.
The growing trend of using the organic products is also
under watchful eyes of government agencies which have set clear standards as to
which natural products can be labelled as ‘organic’. In a recent class suit to
be heard by SC of Quebec, Vogue International is reported to be agreeing to a
settlement under which it “will not use the word ‘organic’ to promote the sale
of any hair or skin care products. .. unless such product contains at least 70
per cent organically produced ingredients”.
Unlike US, Canada and Europe, where use of organic labelling
is well regulated, there are many brands elsewhere, especially the on-line
suppliers, who do not feel obliged to follow the internationally acceptable
standards for quality and safety. According to USDA stipulations, only those
products which have no less than 70% organic ingredients can use the label ‘organic’
or ‘made with organic ingredients’.
The safest and reliable skin care products would, therefore,
continue to be those which contain natural ingredients. Herbally Radiant, which
specializes in the use of herbal (plant and flower) extracts has been experimenting
with different combinations of natural ingredients and essential oils to
constantly enhance their effect, especially the anti-aging (Rejuvenating andRadiant) and anti-acne (Clean) range of its products. These help skin to regain
its lost shine and texture, and strengthen skin’s immune system to protect it
against external pollutants. The total
effect is amazing rejuvenation of skin.
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