There have been numerous cases where
indoor ultra-violet tanning was linked to serious skin problems, including increased
risk for skin cancer. Herbally Radiant has been advising its customers to avoid
indoor tanning, especially if their skin is sensitive or has any allergic
condition.
The New York Atty Gen Schneiderman
has filed lawsuits against Portofino Spas and Total Tan Inc, accusing both of
false advertising in order to promote indoor tanning as a “safe way” to reap
many benefits, and failure to provide required warnings to consumers.
Schneiderman accused Portofino and
Total Tan of irresponsible business practice that seeks to rake in profits by
misleading the public about the safety of their services, and warned that
advertising and marketing cannot be used as a tool to confuse and endanger
consumers.
Even WHO has added indoor tanning to
its list of most dangerous forms of cancer-causing radiation and placed it in
the highest cancer risk category. US Surgeon General issued a warning report
earlier advising against ultra-violet light exposure for tanning which
increases the risk of melanoma, the deadliest form of skin cancer – that is responsible
for 9,000 deaths in US every year, besides lost workdays and huge medical costs.
Attorney General has issued warning
notices to many others who are offering tanning services without informing
customers of the risks involved. To help educate the public and raise awareness
of the harms by indoor tanning, the Attorney General’s office has released a
brochure on indoor tanning safety, and opened helpline:1-800-428-9071 for more
information.
Similar misleading and unverifiable
claims being made by skin care brands also falls in the same category. These
brands should also be advised to abstain from making unsubstantiated misleading
claims. Consumers must know of the risks of
so-called “new” or “magic” skin
care products, as well as counterfeit products, advertised as “amazingly
effective”, but without genuine scientific evidence to back such claims.
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