Friday, August 28, 2015


Facebook founder Mark Zuckerberg claimed on Monday: one in seven people on Earth used Facebook – 1 billion people. One day perhaps seven out of seven people might be hooked on to it. It is a unique revolution dominating people’s relationships, privacy, businesses, news media, helping topple regimes and even changing the meaning of everyday words (like ‘to friend’ or ‘not to defriend’!).
Today, Facebook makes news, breaks news and decides what is news. This platform allows anyone to have hundreds, or even thousands of ‘friends’, get their ‘likes’, their comments. One can be ‘friend’ to many whom one might not have met before, and can just pull the plug anytime to defriend without any adverse fall out.

People are willing to share their personal details: their ages, images, places where they live, e-mail addresses, their interests and their general profile. All this is indeed a minefield of data for the brand builders to target their potential customers in a more focused and fruitful manner.

While Facebook itself earned more than $ 3.32 billion in ad revenue last year, its tools have created millions of jobs which help businesses, political groups, media groups in understanding the pulse of the people, likely consumer trend, how their branding efforts could yield best results,  bringing in more profits, influences and ‘likings’. The data and analytics available through Facebook are extraordinary to all interest groups.
In fact, as is being reported widely, Facebook will continue to boom. There are hundreds of agencies which exist specifically for social media. It’s an entire ecosystem for media, marketing, sales and technology. Facebook has some challenging questions how to handle this all important tool in the best interests of individuals and groups. It has become viral now and would need close responsible monitoring to prevent its abuse or misuse by anyone, whether political parties, businesses or media groups.
Like spreading Arab spring and creating political upheavals elsewhere, Facebook will need to evolve into a responsible global player, always fair and objective, following the best interests of freedom of speech, human rights and democratic principles.

As a small business in manufacturing and distributing herbal beauty products, Herbally has to follow the trend in cosmetics industry which increasingly depends upon the social media. Facebook allows Herbally Radiant to reach out to larger sections of potential customers.  After analyzing the need for genuine natural antiaging skin care formulations, it was able to launch its top of the range products: RADIANT and REJUVENATING, and following the growing number of customers with skin allergy, including acne problems, Herbally Radiant was able to launch its most popular range “CLEAN” to provide the best formulations for these specific customers.   

At Herbally Radiant we find Facebook an increasingly powerful tool, both to reach out to existing and prospective customers with new products as also to analyze the reviews and ‘likes’ of its Facebook page.

Thursday, August 27, 2015


Recent reports from beauty industry and cosmetologists reveal that anti-aging skin care products are getting more focused now. Underlining the need to retain health and beautiful shape of hands, Synergy CHC claims: “Thanks to advancements in anti-aging, our face no longer reveals our true age, but our hands do.” The company has decided to promote HandMD hand care products.
While taking care of facial skin, especially when using anti-aging formulations, it is important to bear in mind that after your face, hands are the most visible part of the body. Your hands tell people how old you are, or how worn out your hand skin is. 
Due to frequent washing and exposure to all kinds of weather, your hands are fastest aging parts of the body. If you don’t do hand-care properly, they can actually make you look and feel older than you really are.
Your hands really need more moisture than any other part of your body because they are more exposed to the elements, all year long, plus you are washing them frequently, which also tends to cause a loss of skin's protective oil mantle.
While a moisturizer won't reverse sun damage or create new collagen, it can leave skin looking plumper and more youthful. Some of the ingredients in these good hand lotion products include shea butter, macadamia nut oil, olive oil, vitamin E, and glycerin. Since all moisturizers work more effectively when applied to skin that is slightly damp, these could be better applied after a shower, or bath, or after washing hands.
The skin on the back of your hands is thin and delicate, so you need to take proper care of it.  Few tips are: 1. Wear hand care gloves before exposing your hands to water, chemicals or while working in the garden. 2. Outing in winter dries out hand’s skin quickly, so keep them well moisturized. 3. After frequent washing during the day, keep moisturizer handy. The hand cream or lotion should be light, water based that gets absorbed in skin. Heavier oil-based cream might be good for night. 4. Frequently keep rubbing back your hands, at least once a day with good exfoliant that should remove dead cells and keep your hands look fresh and glowing.
Realizing the importance of keeping the hands in good shape, Herbally Radiant has launched a popular hand cream: ‘Minty CocoaIndulgence’. This nourishing cream is water-based and contains natural ingredients like cocoa butter, cocos nucifera oil, Vitamin E, Mentha piperita essential oil, extract of wonderful ingredients like arnica, willow bark, rosemary and pH adjuster elements. This revitalizing and quick absorbing hand cream, invigorating for whole family, keeps hand skin well hydrated with a deliciously fresh scent, creating cool aroma. 
The 2 oz jar cream is priced only $ 7.90. Order online at; shipping free on orders of $ 25 and above.

Tuesday, August 25, 2015


In a recent research paper published in the official Journal of American Nutrition, the unique benefits of turmeric, also known as curcuma longa, have been revealed.

Few natural products have demonstrated the range of protective and therapeutic promise as have turmeric and its principal bioactive components, the curcuminoids. Turmeric and its main bioactive components – curcumin, desmethoxycurcumin and bisdemethoxycurcumin – have many biological effects, including anti-inflammatory, antioxidant, antitumor, antibacterial, and antiviral activities.

Besides its food value, turmeric is also an old and effective herbal ingredient in oriental beauty enhancing applications. Because of powerful healing and revitalizing properties, it has been used in beauty products for thousands of years. The harsh pharma-based formulations weaken the living tissue in the dermis (that is beneath the epidermis).  (Epidermis is the upper layer, consisting of several rows of living cells, covered with a horny layer of dead cells. These are constantly being shed and replaced by the cells from the deeper layer, the dermis. Dermis is also called ‘true skin’ as it is supplied with nutrients from the blood stream; it contains supporting tissue, which gives the skin its tone and resilience.

Turmeric has amazing curative properties that supports the dermis tissue; it creates epidermal stimulation for new cell growth, its antioxidant properties are ideal for cellular rejuvenation and repair.  With its antibacterial and anti-inflammatory properties, turmeric eliminates infection-causing bacteria without stripping away the skin’s natural oils and water.

After having experimented turmeric with different combinations of herbal ingredients, Herbally Radiant launched a powerful skin-friendly face mask “Turmeric & ClayMask” in powder form. With kaolin and bentonite clay and mixing it with Pro-Vitamin B5 and Vitamin C Ester, this has become a very popular face mask formulation for our customers. Priced at $ 23.90 (shipping free), this is the best natural face mask presently available, both for normal and sensitive skin types.

Saturday, August 22, 2015


The latest Medical News has two independent surveys by the Chapman University, expressing concern at the mislabeling of meat products. Separately, we are witnessing increasing number of mislabeling or deceptive labeling of skin care and cosmetic products.

The two surveys highlight that the mislabeling is most common in products purchased from online suppliers.  In the case of beauty products, the mislabeling, or deceptive claims, is more unethical especially while promising unbelievable results.

Past few months have seen rising number of complaints, especially for beauty products, received by agencies such as Advertising Standards Agency and the Better Business Bureau.

A recent opinion poll, based on a sample of cosmetics advertisements in Vogue, Glamour, Marie Claire, Harper’s Bazaar, Elle, InStyle and People StyleWatch, revealed that a mere 17% of respondents trusted the advertising industry, 39% were cynical toward advertising, 7% were deceptiveness-wary (they acknowledge advertising is somehow beneficial without trusting it) and 16% regarded advertising as deceptively harmful. Out of a sample of 621 ad claims, only 136 were found to follow fair marketing campaigns.

One usually finds no substantiation of the claims made in most of the beauty products, and those who back the claims with “scientific evidence” and “consumer testing”, often use questionable methodologies for their substantiation.  Some examples of cosmeceuticals include anti-aging or anti-wrinkle products, fat-reducing creams and facial scrubs for smoother, firmer, more evenly pigmented skin. Many products, questionably, claim to “eliminate” wrinkles, lines and spots.

We at Herbally Radiant have been highlighting such unethical marketing claims, more so in the case of web-based suppliers. In all labels and packaging of Herbally Radiant products, consumers are clearly explained the ingredients and specific benefits of products. This helps consumers to make well informed choice.

For scientific claims, the concrete evidence of ingredients, the scientific research processes used and lab results should be provided in laymen's terminology so as to help consumers understand such claims in the right context.

There are also grave concerns about environmental issues. It would be desirable to indicate clearly whatever environmental attributes might be germane to the product – for example, if the product was not pretested on animals prior to being distributed to consumers.

Additionally, research has also showed that luxury perception may differ depending on the visual art employed. Some of these visual arts are similar to the concept of “radical fashion” (i.e. that unlikely to be adapted in reality). Consumers need to understand the purpose of the images presented and the claims made in cosmetics advertisements.

Tuesday, August 18, 2015


A recent research study in ‘Cell Reports’ reminds us about the important role of antioxidants.  From the point of skin care, it is useful to learn the benefits of antioxidant ingredients in beauty products.

With topical application, the antioxidant ingredients go into our blood stream through skin pores. Experts team at Herbally Radiant therefore takes special care in including antioxidant ingredients in several formulations to enhance their efficacy.

Antioxidants are natural substances like beta-carotene, vitamin C and E and other minerals, Ratinol, green tea extract, all these  could prevent, or delay, most of the age related or pollution related damage to cells. They can counter "free radicals" that damage DNA. Damaged skin cells can speed up aging process with the premature emergence of wrinkles, dry skin, dark under eye circles, dull skin, and many other disorders.
In natural skin care products, extracts of black or green tea are used by Herbally Radiant to derive great healing benefits. The extracts of buds and leaves of tea make very effective ingredient as they have the highest concentration of antioxidant properties (polyphenol and flavonoid content). Green and white teas contain anti-carcinogenic and anti-mutagenic properties which also provide excellent skin nourishment.
The condensed antioxidant elements of green tea have many advantages.  These aid in body’s physical and biochemical systems as well as cell structure, with proven ability to penetrate a cell and protect it against free radical invasion. Free radicals are damaging compounds that alter cells that directly correlate with the aging process.  The special feature of green tea is that it comes with minimal processing – its leaves are withered and not fermented- making it very effective ingredient in top beauty formulations, to prevent acne, spots and blemishes.
Tea extracts also have scavenging effect of lipid free radicals due to high catechin & polyphenol properties. Herbally Radiant experts have found their excellent anti-bacterial and anti-inflammatory properties when combined with selected organic ingredients.

Other antioxidant elements are:  Vitamin C, Vitamin E, (we use them specially in serums and moisturizers). Vitamin C enhances collagen production (including dermal collagen, which fights against wrinkles), besides helping reduce skin discoloration, strengthening skin’s barrier response, enhancing skin’s repair process, reducing inflammation, and helping skin better withstand exposure to sunlight. Retinol (the term for the entire vitamin A molecule) is a brilliant antioxidant cell-communicating ingredient with multiple benefits: anti-aging effect, younger and healthier skin, reducing breakouts, brown spots and red marks. Resveratrol is another potent polyphenolic antioxidant found in red grapes, nuts and fruits which protects against sun damage, improves collagen production and reduces cell damage.   
Tip: For added benefit, make sure to eat plenty of antioxidants as well. In this case, what's good for your skin is also good for your body!