Experts team under Sir Fraser
Stoddart has now developed next generation fluorescent inks that will present a
formidable challenge to counterfeiters. Images printed from these new inks
display colors that depend on a type of built-in “molecular encryption” and
become visible only when viewed under ultraviolet light. Each user can select individual
ink recipes, so even the inventors will not be able to mimic the protected
fluorescent tag.
Not only that, the fluorescent ink
is also sensitive to the surface on which it’s applied. For example, an ink
blend that appears orange on standard copy paper appears as green on newspaper.
This phenomenon means that this new type of fluorescent ink can be used to
identify different papers.
Skin care companies can set their
parameters, thus generating thousands of color combinations via different
settings. The individual secret ink recipe can be printed out via ordinary ink
jet printer onto a label or other tag. It’s impossible to reverse engineer the
process without comprehensive knowledge of the encryption settings. C
So here’s how it works : a luxury brand manufacturer would
pick a secret setting for its proprietary ink and print out a tag for each product,
using the ink invisible under normal light. Then each end consumer that buys
the product can view the printed tag under UV light to make sure it matches up
with the color they’re expecting. Counterfeiters will be out of luck since
essentially this process can’t be mimicked.
The global counterfeit trade is flourishing, causing huge
losses to brand companies. At Herbally Radiant we are witnessing unethical
marketing claims by counterfeiting players which misleads consumers. In the
case of skin care products, more and more online suppliers are indulging in
such practices.
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