Friday, February 14, 2014

GROWING POPULARITY OF NATURAL BEAUTY PRODUCTS

It was another good report which said that L'Oreal has announced that it will stop use of microbeads (tiny plastic particles) in their skin care products from 2017. This follows the reports that New York State is going to ban use of microbeads in cosmetics in that State.  There is thus growing realization about the effect of harmful ingredients in skin care products.

In the light of the benefits from natural organic ingredients in the personal care products, the global demand for such products is also showing upward trend.  According to Transparency Market Research reports, the global natural beauty care products market was estimated at $ 7.6 billion in 2012, which it says is likely to reach $ 13.2 billion by 2018, showing annual rate of growth of 9.6 per cent.  At present, US accounts for nearly 34% of global natural personal care market, followed by Europe.  In Europe, Germany and France offer the leading market - about 30% of total European market.

Noticing the long term damage to the skin caused by the synthetic and chemical-based products, Herbally Radiant has been making special efforts to raise public awareness on this issue, and making available extremely beneficial natural organic products, made in USA, which protect skin from any external damage and restore health and beauty, especially with the use of  its anti-aging formulations.

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