FDA is actively scrutinizing false claims of brand beauty
products, especially when it comes to so-called anti-aging promotional
campaigns. L’Oreal is again being warned for making claims of their products ‘Rosalic
AR Intense’ and ‘Mela-D Pigment Control’. Both these products have not been
recognized as safe and effective for the claimed uses. FDA has therefore asked the company to take
immediate action to rectify the violation of Cosmetic Act.
Separately, FDA has asked Avon and Estee Launder to change
their labelling and marketing claims of anti-wrinkle, or anti-aging products.
Recently, FDA warned California-based company Cell Vitals
about its moisturizer being marketed as having “anti-bacterial” and “anti-cancer”
properties, or claimed to repair skin damage caused by UV rays.
Those wishing to take better care of their skin might like
to use safe, effective and skin-friendly products made with plant-based
ingredients, or natural herbal extracts (as Herbally Radiant has been promoting
for several years). Most of these have been used by women for centuries because
of their efficacy and safe use.
Consumers need to take informed decision rather than getting influenced
by the marketing claims of any product.
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