DO NOT GO BY MARKETING CLAIMS ALONE

New York State Attorney General has rightly demanded top national retailers: Target Walgreens, Wal-Mart and GNC to stop selling a number of their dietary supplements being marketed as ‘herbal’ products.  After tests, many products in question were found to contain non-herbal substances. The false labeling of products constitutes deceptive business practice, besides posing health risks for consumers.

Experts feel that the outcome of the tests on questionable ‘herbal’ supplements is “unbelievably devastating indictment of the industry”. These supplements are not considered food or drugs, and are, therefore, not subject to strict regulations like drugs.

We have also come across very large number of ‘herbal’ cosmetic products which are being aggressively marketed with unverifiable claims.  Most of them do not carry the ingredients on their labels, thus putting consumer at risk.  The selling campaigns are so designed that can mislead average consumer into buying them.

Recently a study by the University of Toronto, reported little or no benefit from nutrient addition in functional beverages, many of which were being marketed with ‘beauty from within’ claims.  Skin, being the largest organ of the body, should be fed with healthy skin-care products which contain right kind of nourishment, be it plant-based or pharma-based. The ingredients should be displayed on the labels, and the cosmetic firms should desist from making unrealistic claims.

We at Herbally Radiant use only USDA certified natural ingredients in our skincare products which guarantee safety and effective results.  Due to the use of substandard skincare products, we are

witnessing growing cases of skin allergies.

Skin, being the largest organ of the body, should be fed with good nourishing products, containing right kind of ingredients which should be displayed on the labels, and the cosmetic firms should desist from making unrealistic claims. Recalling the useful tips from one retailer: don’t believe everything you read, especially when you find outrageous cosmetic claims; “expensive does not mean better”; cosmetic sales people are not always skin care experts; and that almost every cosmetic company loves to tell customers that it has studies to support its lofty claims - most of such ‘studies’ are neither published works, nor are they available for review.