New
DNA technology to fight counterfeit and fake products is going to prevent dubious
companies trying to cash in on the brand
name of top companies.
HerballyRadiant has been highlighting the growing menace of fake skincare products,
most of them being marketed through online shopping portals. The counterfeit
products are not backed by standards of quality and safety, and, therefore, pose
potentially high risk to skin.
The
US company ITW Pillar and Applied DNA Sciences are working on a new technology
of traceable and tamper-proof induction sealing solutions. The cap sealing system will incorporate a
unique DNA signature taggant to mark products, and allow for forensic
authentication on the seal itself. The
system will protect the tamper-proof seals on original packaging, and
subsequently protect original product with the forensic proof needed to confirm
that the quality and integrity of product are not compromised.
Herbally
Radiant welcomes any effective solution which could help protect consumers
against substandard and questionable skin care products. It will take care of
the interests of manufacturers who invest considerable time and money in developing
new products. At present, conventional
induction seals are vulnerable to easy counterfeiting.
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