There are encouraging trends among consumers for more “sustainable” beauty products, unlike pharma-based products which are less eco-friendly and are potentially harmful for skin. A recent research report revealed that many of the 82,000 ingredients used in personal care products are industrial chemicals, including carcinogens, pesticides, reproductive toxins, and hormone disruptors. Many products include plasticizers (chemicals that keep concrete soft), degreasers (used to get grime off auto parts), and surfactants (they reduce surface tension in water, like in paint and inks). Recent legislation banning use of micro-beads in skin care products is just one effort to eliminate use of plastic micro-beads which are proving environmentally disastrous.
It is well known that many products carrying the ‘natural’ label might not have substantial natural ingredients to justify such claims, but manufacturers of such products are taking advantage of lax provisions of Cosmetics and Personal Care Products Act of 1938, and marketing their so-called ‘natural’ products blatantly and with unverifiable claims.
Happily, top brand manufacturers are now increasingly engaged in searching for alternate plant-based formulations for their products. This is mainly due to the rising awareness among consumers to opt for natural products which are eco-friendly and, therefore, sustainable products. Consequently, in the currently valued $ 50 billion cosmetics industry in US, the share of plant-based products is going to rise steadily.
At HERBALLY RADIANT we are witnessing another trend where online companies are offering cheap, but potentially harmful, face care products. Some customers have come to us, and have stayed with our herbal products, after having suffered damage to their skin as a result of using cheap products bought from online companies. Such online companies are beyond the need to observe safety specifications in their formulations.
Bodies like EWG and other NGOs need to raise the level of public campaign about the adverse effects of toxic chemical ingredients in skin care products. The growing menace of such products being marketed aggressively could soon pose a public health issue as we are getting young children as new customers who have developed skin allergies because of the use of unsafe products being marketed with glamorous claims.