The
plant-based beauty products currently available in the market continue to
generate buzz in the industry. The niche
players are building up their respective brands in order to secure dominant
position in this growing business. At the same time, emerging markets like
China and India are pushing forward with their own centuries old natural beauty
formulations.
In
the race for securing larger share of the market of natural beauty products,
the existing pharma brands are also coming up with new products offering beauty
benefits in the natural way – their wallet-friendly price points have more
consumers investigating the new offerings.
One
of the major factors in creating a more favorable consumer trend for natural
products has been the fact that there is increased consumer familiarity with
certain harsh chemicals that has given rise to many products with “free-from”
claims, which have more tangible perceived benefits for consumers.
Going
by the current trend, there is now sustained interest in natural and naturally positioned
skin care products. This has led to increased availability of the skin-friendly
products. More and more consumers are
taking interest in natural cosmetic products which are plant-based and
nature-inspired. Therefore, many
established brands are now using thermal water as their key ingredient and are
making their products paraben-free.
The
trend is more noticeable in Europe where competition is also growing fiercely,
resulting in major multinationals launching natural lines and retailers
bringing out their own natural private label alternatives. In France, for
example, Nuxe and Caudalie brands, natural pharmacy heritage lines, have not
only doubled their sales in their home country, but also increased their
availability across Europe and the US.
Both these brands are also reported to be the potential targets for
acquisition for large, premium-focused players.
In
short, consumers are taking deeper interest into the ingredients of the beauty
products they use. Now they are more aware of the products which are
plant-based but not organic and those products which combine the benefits of
natural and high-tech results.
At
HERBALLY RADIANT we are always engaged in promoting use of natural organic skin
care products. Some of the top anti-aging ranges launched by us, namely RADIANT
and REJUVENATING (for different skin types) have proved to be increasingly
popular and are now in good demand. HERBALLY
RADIANT supports all initiatives aimed at creating awareness among consumers of
the harsh pharma-based beauty products, especially being marketed by on-line
companies, which might have potentially harmful effect on skin. Health of skin is essential in the interest of
general fitness.
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