There was an interesting study on misleading labels on food
products, carried out by the Duke-UNC USDA Center for Behavioral Economics and
Healthy Food Choice Research (BECR).
It points out that the
growing brands of food products try to influence consumer habit by making
variety of claims related to their perceived health benefits. As many
Americans try to make better food choices, companies have been quick to adopt
packaging that makes "low-content" nutrient claims such as
"low-fat" or "low-sodium." Because there is no uniformity
to what these statements mean, consumers are often left confused and ill
informed. According to a new study in
the Journal of the Academy of Nutrition and Dietetics, simply
making a low-content claim on the label was not a reliable indicator of a
product's actual nutritional quality and that these claims may give consumers a
false sense of confidence about the healthfulness of their food. For example, a
cookie that is marked "low-sugar" may contain less sugar than the
"regular" version, but that low-sugar claim doesn't guarantee it
contains less sugar than other cookies.
After looking at data that included over 80 million food and
beverage purchases from over 40,000 households, the researchers found that 13%
of food and 35% of beverage purchases had a low-content claim, and that
"low-fat" was the most common claim, followed by
"low-calorie," "low-sugar," and "low-sodium."
While the data revealed that products with some sort of claim had lower mean
energy, total sugar, total fat, and sodium densities, they did not always
represent the best nutritional value. The study suggests that because labels
only need to make claims relative to other similar foods and not a standard
definition of what "low" means, these claims do not offer consumers
any real information or give a good indication of the general healthiness of
the food.
Engaged in the natural organic formulations for skin care,
Herbally Radiant has seen similar labeling tricks played on the consumers with
high sounding claims that are unverifiable. There is need, therefore, to make
the label information on skin care and cosmetic products transparent to enable
consumers to make informed choice.
No comments:
Post a Comment