In the context of the International Women’s
Day organized by the Herbally Radiant on March 8, the book “The Beauty Myth”
written by Naomi wolf (published by Harper Perennial) drew our attention to the
point that women now have come to enjoy more equality, privileges and social
and political rights, but the beauty factor continues to have greater dominance
over women’s lives, their own thinking, the attitude of their male colleagues,
preference of marketing and promotional companies, fashion trends and so on. The book highlights the beauty myth, as an obsession with physical perfection that traps the modern
woman in an endless spiral of hope, self-consciousness, and self-hatred as she
tries to fulfill society’s impossible definition of “the flawless beauty”.
The myth of beauty has provoked
author to tell the world that women should be judged not necessarily by the
prevalent yardsticks of physical features, but by a deeper understanding of her
as a human being, as a loving character, as a responsible person equal to men
and capable of making advances in all fields, independent of the feminine norms
laid down mostly by men in the society.
We feel
that the concept of beauty has been made more complex. The myth of beauty applies in the
case of both men and women, in varying degree, women being more sensitive and
self-conscious feel the effect of this ‘myth’ more than men. But
most men also seem to suffer from their own views about beauty which could also
be “myth”.
This myth is as strong in beauty industry
as it was centuries back. The anti-aging creams, for example, continue to make same
absurd claims like their “new youth” creams “erased” signs of age,
“restructured” skin on a “cellular” level or “renewed” tissue “from within”.
Now some companies are claiming “hydrogen filled” face mask, some are marketing
“platinum” mask, others are claiming to introduce “friendly bacteria” on dermis
or advising digestible pills which they claim work “from within”. All of these
are unverifiable claims which are not physically possible because most chemical
ingredients do not penetrate dermis.
The book says the myth of beauty, the unconscious hallucination
grows ever more influential and pervasive because of what is now conscious
market manipulation: powerful industries – the $ 33 billion a year diet
industry, the $ 20 billion cosmetics industry, the $ 300 million cosmetic
surgery industry, and the $ 7 billion pornography industry – have arisen from
the capital made out of unconscious anxieties, and are, in turn able, through
their influence on mass culture, to use, stimulate, and reinforce the
hallucination in a rising economic spiral.”
In the din of all such marketing noise, Herbally Radiant continues to advise its customers to follow the
time tested efficacy of certain natural organic ingredients that provide most effective nutrients to skin that help
accelerate epidermal regeneration and build a bright, flawless skin. These
improve visible signs of aging by constant skin hydration and elasticity while
reducing the appearance of over-pigmentation and skin inflammation.
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