A timely reporting in New York
Times, by Merisa Meltzer, highlights the trendy disdain for surfactants, the “surface-active
agents” responsible for shampoo’s cleaning action and lathering properties, and
detergents. Though they provide a squeaky-clean feeling, they can leave hair
feeling dried out.“It’s a niche concept, but it’s growing very rapidly,” said
Jennifer DiSomma, assistant vice president for new product development at
L’Oréal Paris.
Michael Gordon, the founder and
former president of Bumble and bumble, will tell you that for many people,
freshly washed hair is, in simple terms, “not cool.” Last year, Mr. Gordon, now
the founder of the creative studio Hairstory, introduced the Purely Perfect
line of hair care products. Its detergent-free Cleansing Creme uses aloe vera
extract and essential oils to clean hair.
The once-odd idea of using cleansing
conditioners (they clean but don’t foam) as a substitute for shampoo became
increasingly in vogue last year.
“There is likely a balance between
the two approaches,” said Dr. Jessica Weiser, a dermatologist at the New York
Dermatology Group in the Flatiron district. Excessive shampooing can deplete
the natural oils that protect the hair’s cuticle, but in co-washing alone, she
said, “styling products are inadequately removed.”
“When the hair has texture, it tends to be
much drier, and detergents tend to make it even more dry,” said Miko Branch, a
founder and the chief executive of Miss Jessie’s.
But mere promises of perfect hair
aren’t enough for everyone. Ms. Hanley used Purely Perfect on a client who was
dismayed that it didn’t lather and asked to have her hair washed again with
regular shampoo. “It really freaks some people out,” she said.
Now compare these new trendy
products with the herbal organic shampoo & conditioner. For example, the
Lavender and Citron Shampoo-Conditioner (upto 91% organic content), launched by
Herbally Radiant, have received encouraging response by consumers who have
found them wonderful treat for their hair.
Both ranges: CITRON and LAVARE
natural organic shampoo & conditioner, aloe vera based, without
surfactants, are gentle foaming, superbly luxurious and soft for shiny and
bouncy hair, while strengthening hair roots and protecting from external
pollutants. (Priced at $ 12.90 each, shipping is free on order of one set.)
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