Tuesday, January 6, 2015

BEWARE OF UNVERIFIABLE CLAIMS OF 'NEW CHEMICAL SOLUTIONS'


“Color Cosmetics are Cheating!”

Under this headline, Deanna Ultroske, quotes scientist Yulia Park in online journal Cosmetics Design.com: “Consumers think applying color cosmetics is cheating”. Yulia Park was addressing the annual gathering of Society of Cosmetic Chemists in New York.

As a matter of fact, we are witnessing very aggressive marketing by prominent brands where consumers are promised all kinds of lofty results – mostly unverifiable claims – which tend to unduly influence choice of the consumers.  Such brand companies have, therefore, come under harsh scrutiny of FDA over such marketing claims made on the basis of new chemical formulations.

On the other hand, the concept of beauty and how to enhance and maintain is different in natural organic systems. The organic beauty formulations contain ingredients that nourish the skin and ensure its optimum physiological functions. The herbs give overall support to the skin by enhancing collagen synthesis.

There are powerful plants, extracts of which have the ability to enhance the radiance or bright complexion. These help coalesce discontinued tissue, thereby healing and strengthening the regenerative functions of skin, which is important for repairing aging effects.

The herbs and natural ingredients support moisture balance and provide overall nourishment to the skin. Essential Oils like Pink Grapefruit, Lavendula, Tea Tree and others act as effective carrier of the tiny molecules of ingredients into the pores, besides creating very soothing and relaxing aromatic effect.

Organic ingredients are also good natural sources of Vitamins A, C and E. These help in protecting skin against allergens, inflammatory substances, chemicals and even stress. Many factors in external environment can cause inflammation or breakouts which can speed up aging process. Inflammatory mediators such as leukotrienes and prostaglandins, cytokines and growth factors target skin texture, integrity and tone.

Against the backdrop of chemical-based beauty solutions, one will find  many beneficial natural beauty formulations which focus on root causes, instead of creating a chemical layer over skin with potential harm in the long run.
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