Thursday, October 23, 2014


In New York Times opinion column, there is interesting debate where some women have not liked the idea of fighting anti-aging signs the way many tend to go in for. As one writer puts it, the most common complaints about growing old — wrinkles — are natural, inevitable concomitants of the lifelong experience that also comes with aging.  It is widely believed that the fear of aging fuels the rampant, exploitative marketing of plastic surgery, Botox and "cosmeceuticals" - marketed like drugs which could cure the problem of wrinkles.

 Analysts have projected that the addition of millions of baby boomers, "seeking to keep the dreaded signs of aging at bay," will increase the U.S. market for anti-aging products from about $80 billion in 2011 to more than $114 billion by 2015. A recent article in Social Science and Medicine reviewed this marketing bonanza, focusing on "cosmeceutical" ads but with findings probably relevant to plastic surgery as well. The author argued that signs of aging, such as wrinkles, are “pathologized” by the anti-aging industry to sell the aging woman a cure.

It is indeed good to look nice, with beautiful looks and appearance. However, the quick-fix formulas being marketed by many for "removing" wrinkles and stopping the aging of skin are quite misleading.  It is far more impressive to look gracefully aging, which is indicative of wide experience and wisdom.  A better solution would, therefore, be to keep skin healthy, bright and glowing.  This could be done better and and more safely with the use of natural organic skin care products, and not with the aggressively marketed pharma products which could be potentially harmful to skin by speeding up its aging process.

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