For the past few years, beauty
industry has witnessed steady growth of natural organic skincare products. In
US, while the organic food industry is expected to reach $ 2.6 billion, the
organic skin care industry is likely to reach $ 1.7 billion by 2015. This is a global trend and most of the
developed countries are following the same growth curve. Japan, for example has registered 14% annual
growth of plant-based beauty products. Germany is another major market where organic
cosmetics are finding favor with increasing
number of consumers.
In cosmetics, organic substances are
predominantly found in personal care products, as not only do consumers apply
these products directly onto the hair and skin, but also their appeal is based
on nourishment and long-term care. The appeal of products that are less
damaging to long-term health means that consumers are most likely to buy into
organic products in categories such as skin care, hair care, sun care and bath
and shower.
Potentially harmful artificial
ingredients which cause many consumers to turn to organic cosmetics are the
main reason why many consumers buy into organic drinks and organic vitamins and
dietary supplements. Apart from avoiding the risks associated with the
chemical-based ingredients, the natural products hold promise of healthy nutritional
intake.
The efficacy of herbs, seeds, nuts and leaves extracts used in
skin and hair care preparations is well established by their use over
centuries. Botanicals were the basis of the cosmetic and pharmaceutical
treatments in the past till the finding of synthetic man-made chemicals.
Synthetics and new chemicals were found to have quicker results in fixing the
skin problems. However, the negative side effects of the use of their ingredients
became known recently. With more research, many of the potentially risky
chemicals were found to have association with many health problems, apart from their
adverse impact on environment.
Although the range of plant extracts
used in pharmaceuticals is much narrower today, the number of extracts from
plants used in personal care is constantly increasing. Their benefits are being
rediscovered and with the aid of new technology we can better understand their
make-up and properties. After tests, we at HERBALLY RADIANT have found
extremely beneficial natural ingredients which have effective healing and
anti-aging properties. The essential
oils used in our formulations complement them in beauty enhancing process.
Happily, in the matter of clothing
too, organic cotton is being used more widely in apparel and tissue and hygiene
as consumers are becoming more aware and well informed about the use of harsh
chemicals used in the manufacture, bleaching and coloring of fabrics. Consumers are getting averse to putting such
apparel close to their skin.
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