STRONG CONSUMER DEMAND FOR NATURAL, SUSTAINABLY GROWN INGREDIENTS IN BEAUTY PRODUCTS
More and more market research firms are reporting that it is now a top consumer demand that brands adopt a sustainable, green or ethical profile.
Even the packaging industry under the popular demand for sustainability is turning to bio-gradable materials that are sustainably developed. One can see from the website of any packaging industry the expanding green options, sustainable alternatives and environmental responsibility.
This is widely admitted that manufacturing in a sustainable way is undeniably good business for any industry, and businesses that are increasingly aiming for self-relying and reducing the detrimental and social impacts of manufacturing are gaining edge over others.
The sustainable movement that has backed natural products in recent years, especially in the cosmetics and personal care market is gaining rapid momentum, raising the awareness and demand for innovation, technology and science among consumers.
At the same time, products of natural origin that are eco-friendly and certified by a multitude of labels are increasingly entering the market,becoming more and more popular,and forcing brands and ingredient suppliers to source into the natural supply chain. Tajke the small business launched by Herbally Radiant in 2010. It has received amazing support from growing loyal customers who would prefer its herbal natural beauty formulations over anything else.
In the cosmetics and personal care market, the distinction between scientific and natural products is notable. The technological consumer looks at the scientific claims and innovations proposed first; the origin of the ingredients or story behind them is secondary. Regardless of the ingredient source, the technological benefits must be there. This type of consumer shops for perceivable efficacy—i.e., color change, wrinkle reduction, increased detergency, reduced body odor, etc.
The nature-driven consumer looks at the origin of the product and ingredients first, with a strong belief that nature carries a guarantee for safety, purity and gentleness. In this case, the consumer is more concerned about product safety than perceivable benefits. He or she prefers “free-from” claims and seeks information about the origin of the ingredients. . For these consumers, technology and innovation in the finished product would be a secondary benefit and not the first determinant in the purchase decision, although an influence while shopping.
So, growing signs for safe natural ingredients in skin care products.