NATURAL BEAUTY PRODUCTS FACE GROWING DEMAND

Market surveys of natural organic skin care industry show healthy growth over the past many years. The organic skin care products are expected to witness significant gain - expected to grow at a CAGR of 9.8% from 2014 to 2020 – market had exceeded $ 2 billion in 2014.

North America dominated the global market and is expected to grow at a CAGR of 9.8% from 2014 to 2020. At the same time, more and more research studies are highlighting the potential  adverse effects of the use of chemicals in cosmetics. 

While studying recent reports on potential growth of natural cosmetics, we found an informative article carried by Huffington Post which also supports Herbally Radiant’s promotional efforts to popularize herbal skin care formulations. It highlights that when we're young, our body is programmed to maintain clear, smooth, soft skin, and we have to really ignore our skin or take it for granted to derail this program. As we age, however, our skin begins to work less efficiently, thinning out, losing elasticity, and sagging. Exposure to stress--environmental, physical, mental--only exacerbates this aging process.

 When one talks about aging skin one doesn’t mean 50- or 60-year-old skin. These changes can begin at a much younger age if one’s skin is not cared properly. It does not have to mean using lots of expensive or complicated products. What is being referred to is organic skin care, a logical and relatively simple approach that holistically nurtures skin's natural ability.

Primary goals in organic skin care are to encourage the regular sloughing off and turnover of skin cells and to maintain the skin's natural acid mantle, which is a combination of sebum and perspiration that our body secretes to protect and moisturize  skin's surface. Achieving these goals can help rebuild damaged collagen and elastin (the chief protein in skin's elastic fibers) in order to maintain skin strength, elasticity, and resiliency.

There are many methods for optimizing cellular turnover. Body brushing, cleansing with a facial mitt or buff, using deeply cleansing masks, and using alpha-hydroxy acids or AHA's (natural organic fruit acids), can all help exfoliate dead surface cells and maintain efficient skin cell turnover. Your skin can get AHA's through a wide variety of treatments, from peels to moisturizing lotions. To protect skin's natural acid mantle, which covers your entire body, use gentle acid-balanced cleansers to wash, and avoid antibacterial or deodorant soaps, which tend to be quite harsh.