The Police Intellectual Property Crime Unit (PIPCU) has
launched latest campaign “Wake Up – Don’t Fake Up” to raise awareness of the
health risks from using fake personal care products. London Police which estimates nearly 90 million
Pounds spending by consumers every year on fake skin care products, reports rising
cases of counterfeiting, which is blamed on growing online market suppliers through
social media campaigns which, it claims, are quite difficult to monitor and check.
In the past 18 months, PIPCU has managed to protect consumers
from being ripped off online by suspending 5,500 websites selling fake luxury
branded goods. Last year, it dismantled a criminal operation suspected of
importing and selling counterfeit goods, seizing a shipping container with more
than 47900 fake versions of one of UK’s most popular beauty brands. In 2013, EU Customs seized over a million
suspected fake cosmetics and perfume items with retail value of more than 55
million Euros.
The Cosmetics, Toilet
and Perfumery Association (CTPA) has also voiced grave concern, and highlighted
the fact that the problem with fake products is that the packaging and look of
the product can be almost the same as that of genuine brand which is difficult to
detect by common consumers. Such products are not only not genuine, but their
use may lead to potential health risks.
The “Wake Up – Don’t Fake Up’ campaign by London Police is
being launched to raise awareness of the alarmingly growing counterfeiting cases, and the
need for being vigilant, especially before buying from online suppliers. The rule of thumb being: if it seems to too
good to be true then probably it is.
Surprisingly, natural beauty products are being counterfeited so far at that level. Therefore, Herbally Radiant, which specializes in herbal organic skin care formulations has been advising customers to choose from among its top of the range products like Rejuvenating, Radiant or Clean, that are more effective and skin-friendly than the pharma-based products which are being copied by unscrupulous players and sold to unsuspecting consumers.
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