Some reports indicate that in big olive oil business ($ 1.5 billion), consumers are being taken for a ride with fake olive oil, or olive oil in diluted form with poor quality. Sometimes cheap and unhealthy soy or canola oils are being colored and artificially flavored for being passed on as olive oil. Some tests at University of California have found that 69% of all store-bought extra virgin olive oils in US are probably fake, and it listed the names of such brands.
The olive oil mafia has become so adept at their forgeries that even many olive oil “experts” can’t tell real from fake based on taste alone. A home test would be: just stick it in the fridge and see if it solidifies. If it does, its fake or not pure.
Similarly, there have been many reports of fake Essential Oils (EOs) being marketed by few companies. The EOs are pure plant and flower essences, used widely by different cultures around the world for natural beauty products. The EOs are potent tools of plant kingdom, relied on and revered for ages as effective ingredients in cosmetics.
The National Association for Holistic Aromatherapy (NAHA) has acknowledged unethical and potentially dangerous behavior of some marketing companies by misrepresenting facts. According to a survey, 95% of EOs being marketed are adulterated or not fit for therapeutic use.
These are diluted by: (i) addition of chemical dilutents; (ii) addition of cheaper EO (for example, most of the lavender EO in US is the hybrid called “lavandin” which misses several real lavender components); (iii) addition of cheap synthetic or natural constituents that already contain some of these constituents.
Consumers need to take precaution against counterfeit stuff at every stage. For example, if one were to find Chanel No.5 at half the normal price, it should ring alarm bells. All herbal natural beauty products made by Herbally Radiant are from pure certified organic ingredients, and EOs which able to effectively help in enhancing facial beauty. For example, its anti-aging formulations, which have earned excellent reviews from customers, contain the best blend of EOs for transforming facial skin. Similarly, its Clean formulation especially for acne-prone skin, has another set of EOs to create best therapeutic results.