Some reports indicate that in big olive
oil business ($ 1.5 billion), consumers are being taken for a ride with fake
olive oil, or olive oil in diluted form with poor quality. Sometimes cheap and
unhealthy soy or canola oils are being colored and artificially flavored for
being passed on as olive oil. Some tests at University of California have found
that 69% of all store-bought extra virgin olive oils in US are probably fake,
and it listed the names of such brands.
The olive oil mafia has become so
adept at their forgeries that even many olive oil “experts” can’t tell real
from fake based on taste alone. A home test would be: just stick it in the
fridge and see if it solidifies. If it does, its fake or not pure.
Similarly, there have been many
reports of fake Essential Oils (EOs) being marketed by few companies. The EOs
are pure plant and flower essences, used widely by different cultures around
the world for natural beauty products. The EOs are potent tools of plant
kingdom, relied on and revered for ages as effective ingredients in cosmetics.
The National Association for
Holistic Aromatherapy (NAHA) has acknowledged unethical and potentially
dangerous behavior of some marketing companies by misrepresenting facts.
According to a survey, 95% of EOs being marketed are adulterated or not fit for
therapeutic use.
These are diluted by: (i) addition
of chemical dilutents; (ii) addition of cheaper EO (for example, most of the
lavender EO in US is the hybrid called “lavandin” which misses several real lavender
components); (iii) addition of cheap synthetic or natural constituents that
already contain some of these constituents.
Consumers need to take precaution
against counterfeit stuff at every stage. For example, if one were to find
Chanel No.5 at half the normal price, it should ring alarm bells. All herbal
natural beauty products made by Herbally Radiant are from pure certified
organic ingredients, and EOs which able to effectively help in enhancing facial
beauty. For example, its anti-aging formulations, which have earned excellent
reviews from customers, contain the best blend of EOs for transforming facial
skin. Similarly, its Clean formulation especially for acne-prone skin, has
another set of EOs to create best therapeutic results.
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