DO YOU KNOW DECEPTIVE CLAIMS OF BRAND BEAUTY PRODUCTS ARE ON RISE

As Herbally Radiant has been highlighting frequently, there are increasing reports of counterfeit or fake products of brand beauty products, and consumers have been taken for a ride by the deceptive claims by the marketers. Many of these are being run through online suppliers.

The Federal Trade Commission (FTC) has been advising consumers to exercise caution whenever any brand product is being offered below the normal price, or whenever unusually lofty claims are being made by the marketers. FTC advises to check out ads for some skincare products and one might have to flip back to the cover to see if you’re reading a beauty magazine, or a science text. A company may use technical terms and say its claims are “clinically proven”, but FTC is concerned that’s not always the case.

Recently, FTC cited the ads for L’Oréal’s Lancôme Génifique line — which sold for as much as $132 — said the products would “boost genes’ activity,” resulting in “visibly younger skin in just 7 days.” Ads for L’Oréal Paris Youth Code made similar claims about the “new era of skincare: gene science” and that consumers could “crack the code to younger acting skin.”

According to the FTC, L’Oréal’s claims overstated the science, and L’Oreal’s gene science claims for Genifique and Youth Code were held false or unsubstantiated.

Reports are just in that the deceptive claims by marketers of ‘Melapp’ and ‘Male Detective’ have also come to adverse notice of FTC. The false claims state that these apps could detect symptoms of skin cancer even in early stages. Apparently, the marketers have tried to cash in on the increasing cases of skin cancer. FTC has prohibited Kimball firm from making such false claims, and fearing further deceptive marketing campaigns, FTC has prohibited the company from making any further misleading or unsubstantiated health claims.