Going through a New York Times piece
on ‘How anti-Aging Creams Get Old Too fast” by Andrew Adam Newman, reminded us
about the need to advise our customers that there are certain important
characteristics of the good anti-aging creams, lotions and serums that need to
be understood.
Apart from other ingredients, most
of the anti-aging formulations contain retinol and antioxidants. These ingredients
are highly unstable, meaning that they break down when exposed to air and
light.
Herbally Radiant has therefore
ensured that the packaging of its anti-aging formulations is not in transparent
jars or bottles. These are opaque containers, preventing exposure to air and
light, that help preserve the freshness of the ingredients. Since Herbally
Radiant formulations contain these rich organic ingredients, these require to
be handled carefully and hygienically.
Our R&D team is aware of the
scientific studies which have established the fact that retinol is very oxygen
sensitive and degrades. Right packing of its products with rich antioxidants
and retinol is crucial to keep them efficacious and great at the end as it was
at the very first.
This is an important aspect of
Herbally Radiant’s packaging, especially with regard to its top of the range
anti-aging products like Radiant and Rejuvenating. Recently, one of its
customers who bought a top brand Ferulic & Retinol Anti-Aging Moisturizer,
costing $ 72 for a 1.7 ounce jar, found less than satisfactory results after
use because exposure to sun and air on the shelf had rendered it less effective.
There is one problem, as the
marketing people advise, many old customers tend to like glass jar containers which
are more susceptible to bacteria from fingers, airborne micro-organisms, etc.
Such customers really like the old-fashioned jar and the experience of taking a
dollop out. They like that heavyweight jar that’s beautiful on the counter and
the feeling of scooping out the cream.
Consumers need to make sure that
creams from jars should be taken out in most hygienic manner. Along with
bacteria from fingers, airborne micro-organisms can also settle into an open
jar. It is therefore very important to use clean hands and fingers in taking
the contents out of jar, and restoring it to cool dry place, away from the
sunlight.
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