Tuesday, May 9, 2017


The recent market surveys point to steady growth of Essential Oils market (EOs) - 200% growth since 2012 in US. It is expected to grow further as the younger population is also turning to natural products because the EOs used in them are better replacement of the harmful synthetic scents, and create calming effect.

The global EOs market is expected to reach $ 13.94 billion by 2024 according to Grand View Research because of increasing awareness as well as willingness to buy organic and natural products.  The increasing demand for flavors & fragrances from various applications including personal care, home care, food & beverages, aromatherapy, etc. has prompted the essential oils demand. Because EOs have a great soothing and calming effect on the nervous system, and are also beneficial in blood circulation stimulation, their demand from spa and relaxation application segments is expected to record continuing growth.

The EOs market in US has grown by nearly 200% since 2012, and the present size of $ 1.6 billion market is likely to go up as 57% of the 13-34 age group have begun to follow the trend toward natural health care, of which well-being and wellness are essential components. This segment of consumers is reporting that they feel more stressed out, and need to clear their minds.  Most of the EOs have calming effect, besides many more medicinal properties. 

The benefits from the use of EOs can be optimized with the advice of experts. Just going by DIY formulae that are being put out on the internet might not be the ideal way.  There are no standards regulating the quality and purity of the EOs, and there are frequent reports of adulteration, or impurity of EOs especially from the online vendors. The consumers also need to study which are Essential Oils and which are courier oils.

Herbally Radiant has been using only the USDA certified natural ingredients and fine blends of Essential Oils. Most of these formulations are mood balancing, and accelerate epidermal regeneration to create more evenly toned skin. 

The anti-aging formulations launched by Herbally Radiant (RADIANT and REJUVENATING) seven years ago continue to enjoy the trust of its customers as these effectively improve visible signs of aging by improving skin hydration and elasticity, reducing the appearance of over-pigmentation and skin inflammation. The fine blend of Essential Oils used in these formulations play most vital part in revitalizing any skin.

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