Every reputed market research group is pointing out to
steady growth of natural personal care products. The Transparency Market
Research has estimated that the market for organic personal care products is
likely to reach $ 13.2 billion by next year, recording CAGR growth rate of
9.6%.
The latest study by Ecovia
is more hopeful of double digit growth for many years, and expects this
market to reach $ 25.1 billion by 2025.
Globally
speaking there has been steady growth in recent years due to increasing
awareness among customers about the health benefits of natural elements,
potential health risks from the use of harsh chemical ingredients in their
personal care products and, in the case of US, rising approvals from USFDA and
Dept of Agriculture for more natural ingredients in the personal care
formulations is expected to fuel this growth.
More
consumers are also showing awareness of the sustainability and eco-friendly
aspect of environment. They now prefer products which are developed along
sustainable and ethical lines, products that are free from synthetic elements
or harsher chemicals.
In
addition, widening distribution channels and new product development are the
other factors that contribute to the market growth. However, limited shelf life,
raw material supply and a stringent regulatory scenario are expected to be key
challenges to market growth over the next five years.
Promoting
greater awareness among consumers for the skin-friendly formulations, HerballyRadiant uses only USDA certified organic ingredients. Their effects is amazing,
especially in anti-aging formulations. Unlike petroleum or chemical-based
ingredients which pose several risks to skin and overall health, the certified
organic ingredients in Herbally Radiant’s products have proven to be safer and
more effective. All the ingredients are displayed on the labels to help
consumers make better informed choice than following the aggressive, and, at
times, misleading claims which are not
verifiable.
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