BEAUTY ENHANCING TIPS

As Calvin Klein once observed, "The best thing is to look natural, but it takes up make-up to look natural". It is, therefore, essential to make use of available beauty enhancing products and procedures in order to constantly improve appearance and looks. 

Market is flooded with beauty products and aids, striving always to catch the attention of women consumers in particular, who are generally on the look out to enhance their beauty.  As they see their skin maturing and changing shape, they try to find products claiming to create anti-aging effect.  Most of such claims are just part of the glamorous marketing techniques.  Obviously, the anti-aging skin care is now the fastest growing segment worldwide, exceeding $ 96.5 billion market cap. However, the most effective method is to restore and improve natural health of the skin.  As we have always emphasized, natural organic products containing plant-derived extracts happen to be the best, and safe, solution.

One other aspect to enhance beauty is to avoid stress.  Destressing should be a part of all beauty care regime.  Inner tension mostly gets reflected on face which leads to developing lines and wrinkles at early age.  Regular work-out, preferably Yoga exercises, coupled with meditation have been found most effective means to prevent aging signs, especially on face.  Besides keeping the body in best physical shape and the mind fresh and energetic, these ultimately lead to sustained healthy and cheerful appearance and looks. 

Yoga exercises help body retain suppleness; which in turn enables skin to retain its elasticity and eliminate lines and wrinkles.  Meditation helps in calming down and building a serene state of mind.  Combination of these are powerful mechanism for efficient functioning of body and mind which is apparent from the looks and conduct of the individual. 

Modern life style creates frequent stresses and conflicts in daily routine. This leads to anxiety disorders - by one estimate, nearly 40 million people in US display some kind of anxiety disorders.  Stressful looks do not project physical beauty.  In fact, aging of skin is rapid when there is constant stress. Most of the herbal organic products that HERBALLY RADIANT produces contain powerful plant extracts which have excellent calming effect.  In order to secure the best results,  HERBALLY RADIANT combines rich organic ingredients with selected Essential Oils which create a wonderful aromatic experience, affecting both body and mind.  The fragrance of Essential Oils has many sound health benefits while chemical fragrances, mostly alcohol-based, are meant to generate a short smell sensation helping to support the glamorous marketing claims.

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EFFECTIVE DELIVERY OF PLANT INGREDIENTS TO SKIN

Recently we have come across reports quoting research at the National University of Singapore that experts have tested a new way of delivering collagens into the skin without much discomfort to the consumer.  It consists of an adhesive patch to which are attached tiny needles. These are said to create a new transdermal delivery system up to dermis layer of skin. 

This new procedure which is still being tested, is more a technological step aimed at quicker delivery of ingredients to the skin.  However, those conversant with the herbal organic ingredients have already made significant contribution in this regard.  They have identified such natural ingredients which are efficient conductor of nutrients to the skin.

What is, in fact,  more important is the kind of ingredients which the consumer would like the skin to be fed with. As we have been emphasizing repeatedly, most of the pharma-based products, with potentially risky side effects, tend to put a layer over the skin. These clog the pores and do not help the skin; on the other hand, clogging the pores can lead to many other skin disorders.  

The experts in herbal organic beauty ingredients have successfully used, over the centuries, natural effective conductors like aloe vera and similar plant and fruit extracts. In combination with other beneficial extracts,  these penetrate down to the dermis layers of the skin to help rebuild the molecular cell structure of the elastin and restore and reduce visual signs of aging.

Organic ingredients are, therefore, the best natural means of feeding the skin with right nutrients. These do not clog the pores and are able to penetrate the skin gently  and fairly speedily.  Ingredients like aloe vera also promote new cell growth, which means that dead skin sloughs off and allows fresh new skin to be produced at accelerated pace.  The new cell growth then reduces lines, wrinkles, scarring and discoloration. 

At HERBALLY RADIANT we have many products which are aloe-based for creating the best effect on skin.  Efficient natural conductors are able to work fast and effectively without any special technology. For example, in serums that Herbally Radiant has formulated, there are tiny molecules rich in nutrients which are able to penetrate the skin most efficiently to create excellent results. On the other hand, in the case of chemical ingredients, like the microbeads which are plastic particles and used in many skin care products, these tend to form a layer over the skin and cannot penetrate the skin.

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CASE FOR GOING 'NATURAL' IN BEAUTY CARE REGIME

The never ending desire of people to look young and beautiful has led to continuing expansion of beauty industry.  More and more consumers, not much satisfied with usual pharma-based overly glamorized products are turning to products which claim to contain natural ingredients.  The share of ‘natural’ beauty industry is thus growing steadily.  According to the 2011 survey by Kline & Company, sales of ‘natural’ personal care products rose 15 per cent to reach US$ 23 billion, and that Asia alone accounted for 35 percent of the global natural and organic personal care market.

The natural beauty industry is also innovating and, with the help of latest scientific studies,  is coming up with new organic products with new effective formulations. It is a welcome sign from the point of public health that consumers are now able to take care of the health of their skin, the largest organ of their body.  Efforts to keep it in good shape help prevent premature aging signs. With growing popularity of photo-sharing apps like Instagram and Snapchat as well as wide use of Facebook and Twitter, including the new ‘selfie’ trend, people do want to project a better image of themselves. 

The ever growing competitive environment in workplace leading to a desire to reverse the visible signs of aging and improve physical appearance, combined with similar desire of the aging population, is another major factor to push for new effective beauty products. As a matter of fact, women are coming under more intense pressure to look beautiful all the times. According to Spa Finder Wellness, all these factors are contributing to a cosmetics procedures market that is forecast to grow to $ 17.57 billion in US by 2015, and $ 2.7 billion in Europe.

Among the new techniques being marketed by some manufacturers are bio-identical hormone therapy, testosterone gels, new hormone replacement therapies. This is being pushed through by many players to grab larger share of market of beauty products.  However, we at Herbally Radiant would like to highlight the fact that such new procedures have not so far been evaluated by medical and beauty experts for the desired results. The claims of such products therefore remain unverifiable.

Physiologically, it looks a bit hard to believe that the skin can be treated in a quick dramatic way which could transform it to give a new look in a short.  There have been such attempts and claims in the past where consumers were induced to buy so-called new products.  The results were not always what the manufacturers had claimed. At the same time, experts found association of some of their ingredients with potential health risks.

At HERBALLY RADIANT we have tested all the ingredients that go into our products. All of them have excellent nourishing properties for the skin. We indicate full ingredients on the label of each product to enable consumers to take informed decision. We have been educating consumers that there could not be an instant transformation of skin without potentially dangerous side effects. Use of herbal organic products has the safest record for providing the desired richest nutrients to the skin. These are most eco-friendly, strengthen skin’s immune system and work on skin to give it the natural bright glow. 

INCREASING POPULARITY OF NATURAL ORGANIC BEAUTY PRODUCTS

For the past few years, beauty industry has witnessed steady growth of natural organic skincare products. In US, while the organic food industry is expected to reach $ 2.6 billion, the organic skin care industry is likely to reach $ 1.7 billion by 2015.  This is a global trend and most of the developed countries are following the same growth curve.  Japan, for example has registered 14% annual growth of plant-based beauty products. Germany is another major market where organic cosmetics are finding favor with  increasing number of consumers.

In cosmetics, organic substances are predominantly found in personal care products, as not only do consumers apply these products directly onto the hair and skin, but also their appeal is based on nourishment and long-term care. The appeal of products that are less damaging to long-term health means that consumers are most likely to buy into organic products in categories such as skin care, hair care, sun care and bath and shower.

Potentially harmful artificial ingredients which cause many consumers to turn to organic cosmetics are the main reason why many consumers buy into organic drinks and organic vitamins and dietary supplements. Apart from avoiding the risks associated with the chemical-based ingredients, the natural products hold promise of healthy nutritional intake.

The efficacy of  herbs, seeds, nuts and leaves extracts used in skin and hair care preparations is well established by their use over centuries. Botanicals were the basis of the cosmetic and pharmaceutical treatments in the past till the finding of synthetic man-made chemicals. Synthetics and new chemicals were found to have quicker results in fixing the skin problems. However, the negative side effects of the use of their ingredients became known recently. With more research, many of the potentially risky chemicals were found to have association with many health problems, apart from their adverse impact on environment.

Although the range of plant extracts used in pharmaceuticals is much narrower today, the number of extracts from plants used in personal care is constantly increasing. Their benefits are being rediscovered and with the aid of new technology we can better understand their make-up and properties. After tests, we at HERBALLY RADIANT have found extremely beneficial natural ingredients which have effective healing and anti-aging properties.  The essential oils used in our formulations complement them in beauty enhancing process.

Happily, in the matter of clothing too, organic cotton is being used more widely in apparel and tissue and hygiene as consumers are becoming more aware and well informed about the use of harsh chemicals used in the manufacture, bleaching and coloring of fabrics.  Consumers are getting averse to putting such apparel close to their skin.

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FEW ESSENTIAL BEAUTY CARE TIPS

1. Cleanser:

It is essential that the skin is cleansed very gently. Please do not use soap which has harsh agents like sulphate. Good cleansers help remove dirt and oil from the skin (a fragrance free morning facewash with moisturizer is simply the best). This should be done regularly, but skin also needs regular exfoliation to get rid of free radicals which tend to clog the pores, thereby preventing nutrients to penetrate the skin. Use of good scrub at least 2-3 times a week will keep the skin in best natural shape. It will also prevent forming of spots and blemishes.  

  

2.Serum :

Serums consist of tiny molecules, oil or water-based, which are loaded with rich nutrients, including vitamin E or C. These essential nutrients, in highly concentrated form, not only protect skin, but also strengthen skin cells, thereby protecting from brightening spots and other scars. A good herbal serum can help restore the radiance of the skin, and is, therefore, most essential as part of anti-aging care. For best results, serum should be applied after adequate cleansing and toning up of the skin. The Radiant Serum formulated by Herbally Radiant has been found one of the best formulation, especially because of its special herbal ingredients. 

3. Toning:

After the cleansing, it is very useful to tone up the skin. The toning up prepares the skin to absorb the rich nutrients in the face cream. Toning process also creates a gentle exfoliation of the skin.  Many women tend to ignore toning regime, but it makes the skin care regime more effective and helps in transforming the skin into healthy shape. 

4. Good Moisturizer:

A good facial cream is most crucial as it creates a protective layer over face, preventing effects of external pollutants. More importantly, since it stays on face, its rich nutrients keep working on the skin as long as it stays. We recommend organic anti-aging cream since these contain essential nourishing ingredients that are extremely skin-friendly. A good anti-aging cream will help skin regain its natural glow and further improve good appearance. Herbally Radiant has come up with highly commended anti-aging formulations which contain new herbal organic ingredients in combination with highly effective essential oils.

5. Under Eye Cream:

With maturing of skin, more support is required to maintain youthful shape and looks of areas around eye. This area is more delicate. It has no sweat glands and its texture needs extra care. The Eye Cream launched by Herbally Radiant with more than 90% healthy organic ingredients has received tremendous response from consumers, many of whom had earlier used pharma-based eye-creams which are marketed with lofty but unverifiable claims. A good eye cream will help eliminate signs of aging around eyes and reduce puffiness.  It should be used day and night.

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MISLEADING CLAIMS BY COSMETICS COMPANIES

The glamorous marketing campaign by the manufacturers of skin care products is creating more confusion in the minds of the consumers.  Deciding on the complaints and counter-complaints by competing firms recently, NAD (National Advertising Division) recommended P & G to drop its claim that Dove Sensitive Skin Body Wash is harsh, after brand owner Uniliver complained against the ad by P&G.

NAD based its recommendation on the test results which showed that Dove Sensitive Skin was directionally more drying than water, and statistically significantly more drying than water at different points of time. We at HERBALLY RADIANT have tested many such pharma-based skin care products like cleansers, washing formulations, moisturizers, and have found them to have gradual drying effect on the skin.

Manufacturers of beauty products are indulging in aggressive ad campaigns, glorifying their products, though all of their claims remain unverifiable. The rival claims in glamorous advertising puzzle  the minds of  consumers, especially when there is no indication of the ingredients on the labels and the consumers are left at the mercy of their imagination after reading only the lofty claims.

HERBALLY RADIANT has, therefore, been appealing to the consumers to satisfy themselves about the reliability of the product after reading the labels of the products. Absence of ingredients on the labels could obviously imply less than fair practices by the companies. The health of skin is as important as other body organs, and like medicines, beauty products, especially selling on the basis of high claims, should also enable the consumers to learn more about such products.

On the other hand, it has been seen that most of the organic beauty products tend to carry details of their ingredients on the packaging. It is very helpful to the consumers to understand the properties of those ingredients and they can make informed decision accordingly.
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