Dearbail Jordan makes
important point in BBC today that selfies are fueling boom in sales of beauty
products.
Marketing cosmetics with the
help of selfies is innovative marketing tool. As Dearbail Jordan points out,
some call it extreme narcissism while for others it is just a bit of fun. For
Estee Lauder, the selfie is a trend that has helped drive a rise in make-up
sales.
Other beauty brands like
Clinique, MAC and Bobbi Brown also admit that there has been a shift in
consumer preferences – the snap-happy want to be camera ready at all times.
Recent strong demand for
products like lipsticks and foundation is also being linked to the growing
trend of everyone taking photos now and allowing make-up to transform one’s
appearance according to the mood.
Major companies feel that
selfies enable consumers to have many more choices in terms of how they
interact and learn.
Herbally Radiant is
monitoring with interest the innovative social media promotional strategies,
including rising selfie phenomenon to ensure good appearance. Being in the
business of natural skin care products, it feels that excessive emphasis on
mere appearance might divert consumer focus from the need to maintain healthy
skin. As a matter of fact, physical health, including the shape of skin, should
have the priority over other factors.
Selfies are fine and fun for
all ages. But the need for feeding the skin with rich nutrients, not harsh
chemicals, should continue to be upper most in mind.
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