We have been advocating increasing awareness of the advantages
of natural and clean skin care products. Herbally Radiant was therefore happy
to learn from the recent reports about the rising trend of wellness that is
influencing the clean beauty brands.
At the recent Clean Beauty industry event in London, there
was enthusiastic response to the natural herbal skin care formulations. The
co-founder of Clean Beauty, Dominika, rightly observed that if we are being
conscious of what we are eating – eating clean and making sure we are not
consuming anything processed – then not following the same pattern when it
comes to putting clean healthy products on skin will be just half the story.
This trend is driven mainly by the rise of similar consumer
emphasis on naturals and organics in the food industry. Beauty industry is also
now following same track – preference for wonderful natural herbal formulations
to protect skin and enhance its beautiful appearance.
Recent Mintel data show that nearly 47% of consumers
consider “free from chemicals” as the main preference when it comes to natural
cosmetics. Most of the consumers in
Europe enthusiastically respond to such natural products which are formulated
without parabens.
With up to 95% organic content of Herbally Radiant’s beauty
products, made with USDA certified ingredients, its consumers have responded
with excellent reviews the immense benefits of plant based nutrients to
rejuvenate skin. Its products are free from chemicals and any kind of parabens.
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