Wednesday, July 2, 2014


Now we read reports that global cosmetics giant L'Oreal has admitted to Federal Trade Commission charges of deceptive advertisements, claiming that its products "Genefique" and "Youth Code" provide anti aging benefits. L'Oreal was claiming that these products were "clinically proven" to "boost genes" activity and stimulate the production of youthful proteins that would cause "visibly younger skin in just 7 days".

Of course, skin being the largest part of our body, does not respond so quickly and in such revolutionary manner just by applying cosmetic creams.  With our own long experience spanning more than 40 years in skin care formulations, we have not been able to identify such agents which could trigger youthful looks in a such a short magical way.

All businesses are known to cash in on anything that is projected to meet the aspirations of consumers. Youthful appearance is one such universal wish, added to which is the glamor of looking young instantly after applying a magical formulation. Manufacturers, therefore, deceptively plant in the minds of consumers a scenario where aging process stops for them!

Market is, therefore, flooded with products claiming to meet the dreams of consumers.  Fortunately, FDA is vigilant about it and has been issuing public warnings from time to time. However, consumers also owe to themselves the need to exercise due precaution before believing on what borders on magical results.

As the manufacturer of natural organic products, HERBALLY RADIANT has been launching only such formulations which are backed by centuries of knowledge and experience, and with known results.

No comments:

Post a Comment