With
increasing awareness of the potential health risks due to chemicals and
petroleum ingredients in the beauty care products, more and more consumers are
turning to natural cosmetics and skin care products. Recognizing the shifting
trend in beauty industry, a newly launched company, Ardra Bio, is now focusing
on creating petroleum-free chemicals by using artificial pathways and metabolic
engineering.
The
company founder revealed in an interview that their alternative ingredient
makes use of sugar as a raw material, and the product can be used as a natural
humectant and a solvent for fragrances. Ardra Bio is partnering with Lawrence
Berkley National Laboratory to scale up its technology. Dr. Gawand, one
founder, highlighted the fact that in the cosmetic industry, there is increasing
consumer demand for natural products. Being a consumer driven industry,
cosmetic companies are trying to incorporate natural ingredients into their
products. Hence, they prefer to not use products derived from petroleum. The
demand for natural products is high, and hence companies want to make the
product as naturally derived as possible.
Petroleum jellies – by-product of
the oil industry – that are being used in beauty products extensively, can
suffocate pores, aggravate acne and even cause a rare form of pneumonia, if
inhaled. Take, for example, Vaselin, a finely refined version of petroleum
jelly that could be doing more bad than good, despite the fact that this is
considered to be safer petroleum jelly in cosmetics.
Experts have warned that there are
probably plenty of other petroleum jelly imitators being used in chemical-based
cosmetics. However, most of the celebrities and make-up experts (like Kately
Denno) strongly recommend that only those products should be put on skin which
can be absorbed into it. They are not fan of petroleum jelly, whatever the
brand.
If used too often, the petroleum gel
can irritate the skin because of its thick texture that merely 'seals in the
dirt.' Cosmetologists recommend always
washing and cleansing the skin before applying any form of moisturizer to avoid
breakouts.
Remember that some of these products
are absorbed into the skin, so it's nice to use something that you wouldn't
mind putting into your body. It is with a view to offer safe and effective
beauty formulations, Herbally Radiant started manufacturing amazingly effective
new range of skin care products, with USDA certified natural ingredients since
2010. Herbally Radiant products display
the ingredients in the formulation to help consumers make the right choice.
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