Recent trend in beauty industry is rediscovering
the natural minerals in clays that help restore glow of skin, revitalizing it
and enhancing beauty. The industry survey …
Several beauty care companies have begun to
launch new facial masks, the demand for which is growing substantially in Asia
Pacific and North American region. However, the chemical masks being offered to
consumers are basically high performance titanium dioxide dispersions. This is basically
the key ingredient in various sun protection lotions. The emulsifying agent being used in these
products is called olivem LV Flex.
The R&D team at Herbally Radiant has found
such ingredients not very skin friendly. Over long use, these strong ingredients,
along with other synthetic additives, can cause early appearance of skin aging,
and remove the protective layer from dermis.
After testing with other skin-friendly natural ingredients,
Herbally Radiant team discovered amazing effect of certain minerals in organic
facial masks. The minerals in clays have
the ability to absorb excess oils, dirt and harmful toxins from the skin. Clays
can be used mainly in facials, body powders, lotions, creams and bath salts.
Different clays have varying mineral contents,
and each clay type has a different effect on the skin. The high mineral content
of clay rejuvenates the skin while the clay exfoliates and stimulates blood
circulation to the skin. Regular use of clay facials will remove dead skin
cells, improve circulation to the skin, remove debris from the pores and bring
about a smooth healthy glow. The minerals in clays have the ability to absorb
toxins from the skin but they differ in their level of absorption.
Some of the clays found uniquely beneficial for
use on skin are : Kaolin clay and Bentonite clay. The mild kaolin clay, also
known as White Clay, is best suited to dry and normal skin as it is tinted with
iron oxides that gently cleanse and exfoliate the skin while improving the circulation,
giving it a beautiful pink color. It does not draw oils from the skin and can
be used on dry skin types.
Bentonite
clay is formed from volcanic ash sediments and is also known as
Montmorillonite. It has more than 70 trace minerals. While the clay has been
used to treat mineral deficiencies, Bentonite clay is also used to treat
numerous skin afflictions. In facial mask, it removes dirt and impurities from
the skin while as an internal supplement, it removes toxins and heavy metals
from the body, and has many additional health benefits.
Herbally Radiant experts
are therefore promoting use of clay in face masks because of extremely therapeutic effect of
certain minerals on skin. These minerals
are not found in pharma-based products or plant-based organic ingredients.
In its most popular
Turmeric and Clay Mask ($ 23.90, shipping free), Herbally Radiant has used
kaolin and bentonite clay which are the most powerful minerals to brighten up
epidermis. To derive added benefit, turmeric powder has also been mixed in it
that makes it unique facial mask.
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