In a recent Green
Beauty Barometer survey over 1000 women, conducted by Harris Poll, women have
shown healthy preference when it comes to shopping for beauty products. Larger number of women (59%) like to read the
labels first to see if these contain harmful ingredients, and over 40% of them
prefer to go in for all natural beauty products.
This follows a growing
trend of nourishing skin with natural nutrients. This is where beauty is going. Consumers are
more aware and cautious as ever about chemical ingredients. There is increasing
awareness among American consumers that because beauty industry at present is
regulated by lax system, many players in this industry are more focused on
their profit margins. In the process, use of potentially harmful chemicals and
substances, such as parabens, widely banned in other developed countries, is
quite common.
The Harris Poll
reveals strong choice of growing number of consumers who are demonstrating active
healthy life style when it comes to a desire for clean and safe beauty
products. The following main highlights of the survey strongly underline this
trend :
-nearly 29% women seek
to avoid sulfates, 22% parabens, 18%
synthetic fragrances and 15% PEG compounds.
-65% of women in 35-54 yrs age group claim they read beauty
product labels, 63% in 18-34 yrs age group, 55% in 45-55 yrs group and 52% in
55-64 yrs group. Regarding future habits, 39% of women claim they will buy more
all-natural beauty products in the next two years than they currently do. The
intent to "only purchase" or "purchase more" all-natural
products ranked highest for the skin care beauty category (39%), followed by
nail care products (33%), fragrance (31%), makeup (20%) and hair care products
(18%).
-women in 18-34 yrs
group are the most likely to spend more on all-natural beauty products; 44% of
women in 35-44 yrs group, 34% in 55-64 yrs and 31% in 45-54 yrs group.
-when asked how
important it was to purchase all-natural products among particular beauty
categories, skin care came out on top, with 54% of women claiming it is
important their skin care product purchases are all natural. This was followed
by all-natural hair care at 49%, makeup at 40%, fragrance at 31% and nail care
products at 26%.
All Herbally Radiant, products,
made in US with USDA certified organic ingredients, are free from parabens,
synthetic fragrances, sulfates and other potentially harmful chemical
ingredients. Though it reduces the profitability from the commercial angle, but
at the end of the day, the consumer is able to get the best deal : healthy,
safe and most reliable natural skin care and beauty products which contain
powerful organic nutrients to enhance shine and glow of skin, especially its
top of the range anti-aging series of products: Rejuvenating and Radiant.
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