Friday, July 10, 2015

HERBALLY RADIANT WELCOMES SAFETY STANDARDS FOR BEAUTY PRODUCTS

UL Environment, the business unit of UL (one of the oldest standards institution in US) has published a new white paper on safety of personal care products (http://bit.ly/1U9eGc0). It sets out the best practices that could form the basis of risk-based standards.
As has been highlighted by Herbally Radiant frequently, while the market for personal care products is expanding hugely, consumers feel the need for a unified standard so that quality of the product could be evaluated. This is becoming more important in the light of the fact that despite the current regulations and safety systems in place for cosmetics, questions remain about the safety of cosmetic ingredients and the standards associated with them.   
With the expansion of  personal care market, several new companies, many of them online, have joined together to market new cosmetics and personal care products with aggressive marketing and unverifiable claims. Such selling campaigns by most of these companies have been found to be less than ethical, and not always conforming to the established advertising guidelines for protecting consumers.
Interacting with large number of its customers regularly, Herbally Radiant finds that more and more consumers are becoming aware of the safety aspect of what they eat, and what they apply on their skin. They are, therefore, actively seeking information on the health impacts of the products they consume. They are increasingly interested in personal care products which they, and their families, have to use daily.  Under attack from constant promotional slogans of many businesses, consumers at times find themselves confused about the safety of the ingredients, and the claims being advertised.
As established manufacturer of natural herbal skin care products, Herbally Radiant welcomes the proposal of UL for a consensus-based set of voluntary risk-based standards designed to go beyond what is required by the existing personal care product regulations.  The best practices identified in the UL paper could form the basis of such risk-based standards, helping fair evaluation of the safety of the beauty product.
In the interest of the overall health of the consumers, such a standardization is needed now.

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