DO YHOU KNOW HERBAL EXTRACTS MORE SUITABLE FOR ANTI-AGING REGIME?

The fact that the skin is the most visible organ makes us aware of the aging process every minute. Chronological and photo-aging can be easily distinguished clinically, but they share important molecular features. A team of international scientists have tried to gather the most interesting evidence based on facts about plants and plant extracts used in antiaging products. Some of these have the ability to scavenge free radicals, to protect the skin matrix through the inhibition of enzymatic degradation, or to promote collagen synthesis in the skin. Some plants can affect skin elasticity and tightness.

Clinical manifestation of chronologically aged skin includes xerosis, laxity, wrinkles, slackness, and the appearance of a variety of benign neoplasms such as seborrheic keratosis and cherry angioma. Hair becomes depigmented, terminal hair converted to vellus hair, loss of hair is increased. There are changes in nail plate. There are fewer glands in aged skin. The most evident and reproducible biological feature of ageing skin is the flattening of the dermal-epidermal junction, reflected by decreasing number of fibroblasts, reduced levels of collagen and elastin, and their organization is impaired.

There is now increasing scientific interest in reducing the appearance of aging . Plants produce a great variety of organic compounds and can be classified into three major groups: terpenoids, alkaloids, and phenolic compounds. Scientists have underlined the specific benefits of following herbal extracts.

Flavonoids: Like Rutin and phenolic compounds, have anti-tumor, antiviral and antibacterial activities, and antiradical and antioxidative activities. The extract of the fruits of the coffee plant has shown to exhibit antioxidant activity mediated by potent antioxidant polyphenols. This extract showed improving fine lines, wrinkles, pigmentation, and overall appearance. Apigenin, a nontoxic botanical-derived fiavonoid occurring in numerous herbs, fruits, and vegetables.

 Curcumin obtained from the turmeric rhizome (Curcuma longa), Proanthocyanidins from the seeds of grapes, and Resveratrol, a polyphenol found in numerous plant species including grapes, peanuts, fruits, red wine, and mulberries, have also shown to possess the ability to protect the skin from harmful UV-induced effects by displaying antimutagen, antioxidant, free radical scavenging, anti-inflammatory, and anticarcinogenic properties.

Extract of Mulberry (Morus alba) exhibited super oxide scavenging activity that is involved in the protection against autooxidation.

Basil, Oregano and Thyme essential oils:  Their antioxidant activity has been evaluated in a series of in vitro tests. The antioxidant activity of Thymus species may be due to different mechanisms, such as prevention of chain initiation, decomposition of peroxides, prevention of continued hydrogen abstraction, free-radical scavenging, reducing capacity, and binding of transition metal ion catalysts.

Green tea: Both oral consumption and topical application of green tea protects against inflammation and chemical- and UV-induced carcinogenesis. In addition, UV-induced immunosuppression is prevented by Green tea

Seeds of Milk thistle: It possess anti-inflammatory, antioxidative, and anticarcinogenic properties. Moreover, Silymarin may favorably supplement sunscreen protection and provide additional antiphotocarcinogenic protection.

Pomegranate extract: Excellent supplement in skin care products. The Catechin, an active component of Punica granatum, inhibited the UVB-induced skin photoageing.\

Soybean cake: Isoflavone extract from soybean is a good candidate for an anti-photo-ageing agent in skin care. Furthermore, Isoflavone extract prevents skin cell apoptosis, erythema, and inflammation reactions.

Herbally Radiant is well engaged to analyze and investigate the revitalizing properties of plants and flowers, and is combining them to create superb formulations for anti-aging regime as well as for fighting skin disorders like acne, spots, blemishes and allergies.  

DO YOU KNOW DECEPTIVE CLAIMS OF BRAND BEAUTY PRODUCTS ARE ON RISE

As Herbally Radiant has been highlighting frequently, there are increasing reports of counterfeit or fake products of brand beauty products, and consumers have been taken for a ride by the deceptive claims by the marketers. Many of these are being run through online suppliers.

The Federal Trade Commission (FTC) has been advising consumers to exercise caution whenever any brand product is being offered below the normal price, or whenever unusually lofty claims are being made by the marketers. FTC advises to check out ads for some skincare products and one might have to flip back to the cover to see if you’re reading a beauty magazine, or a science text. A company may use technical terms and say its claims are “clinically proven”, but FTC is concerned that’s not always the case.

Recently, FTC cited the ads for L’Oréal’s Lancôme Génifique line — which sold for as much as $132 — said the products would “boost genes’ activity,” resulting in “visibly younger skin in just 7 days.” Ads for L’Oréal Paris Youth Code made similar claims about the “new era of skincare: gene science” and that consumers could “crack the code to younger acting skin.”

According to the FTC, L’Oréal’s claims overstated the science, and L’Oreal’s gene science claims for Genifique and Youth Code were held false or unsubstantiated.

Reports are just in that the deceptive claims by marketers of ‘Melapp’ and ‘Male Detective’ have also come to adverse notice of FTC. The false claims state that these apps could detect symptoms of skin cancer even in early stages. Apparently, the marketers have tried to cash in on the increasing cases of skin cancer. FTC has prohibited Kimball firm from making such false claims, and fearing further deceptive marketing campaigns, FTC has prohibited the company from making any further misleading or unsubstantiated health claims.

FAKE ESSENTIAL OILS IN NATURAL BEAUTY PRODUCTS

Some reports indicate that in big olive oil business ($ 1.5 billion), consumers are being taken for a ride with fake olive oil, or olive oil in diluted form with poor quality. Sometimes cheap and unhealthy soy or canola oils are being colored and artificially flavored for being passed on as olive oil. Some tests at University of California have found that 69% of all store-bought extra virgin olive oils in US are probably fake, and it listed the names of such brands.

The olive oil mafia has become so adept at their forgeries that even many olive oil “experts” can’t tell real from fake based on taste alone. A home test would be: just stick it in the fridge and see if it solidifies. If it does, its fake or not pure.

Similarly, there have been many reports of fake Essential Oils (EOs) being marketed by few companies. The EOs are pure plant and flower essences, used widely by different cultures around the world for natural beauty products. The EOs are potent tools of plant kingdom, relied on and revered for ages as effective ingredients in cosmetics.

The National Association for Holistic Aromatherapy (NAHA) has acknowledged unethical and potentially dangerous behavior of some marketing companies by misrepresenting facts. According to a survey, 95% of EOs being marketed are adulterated or not fit for therapeutic use.

These are diluted by: (i) addition of chemical dilutents; (ii) addition of cheaper EO (for example, most of the lavender EO in US is the hybrid called “lavandin” which misses several real lavender components); (iii) addition of cheap synthetic or natural constituents that already contain some of these constituents.

Consumers need to take precaution against counterfeit stuff at every stage. For example, if one were to find Chanel No.5 at half the normal price, it should ring alarm bells. All herbal natural beauty products made by Herbally Radiant are from pure certified organic ingredients, and EOs which able to effectively help in enhancing facial beauty. For example, its anti-aging formulations, which have earned excellent reviews from customers, contain the best blend of EOs for transforming facial skin. Similarly, its Clean formulation especially for acne-prone skin, has another set of EOs to create best therapeutic results.

NATURAL BENEFITS OF ESSENTIAL OILS ON BODY AND MIND, AS WELL AS BEAUTY

Out of more than 90 Essential Oils (EOs), Herbally Radiant uses most effective EOs to enhance natural beauty.This procedure is meant to assist natural ability of skin to balance, regulate, heal and restore its natural glow. These penetrate skin via hair follicles and sweat glands, and get absorbed in body fluids. Minute molecules of EOs are immediately absorbed into the blood stream when inhaled as the drugs oxygenate the blood.

The EOs derived from flowers, plants, resins and roots, are the basic life force of organic flowers and plants, and are very effective in helping increase circulation and promote new cell growth, while eliminating toxins. As antispasmodic, analgesic, antibacterial, antiseptic, astringent, chologogue, febrifuge, sudorific, antidepressant, deodorant, anti-inflammatory, their therapeutic effect on body, mind and spirit is amazing, creating a calming and soothing effect, so helpful in organic beauty care.

EOs consist of tiny aromatic molecules that are readily absorbed by the body penetrate skin by inhalation with quickest effect. Entering through the Cillia (the fine hairs lining the nose) to the limbic system which, when stimulated, releases endorphins, neurotransmitters and other 'feel-good' chemicals. These control our moods, emotions, state of skin and general appearance, memory and learning, heart rate, blood pressure, breathing, stress levels and hormonal balance. This is why EOs have such a powerful effect on our state of mind. Stress-free mind is essential for good health as well as for maintaining well hydrated , revitalized, wrinkle-free and shining skin.

In Herbally Radiant products, special care has been taken to choose the right blend of EOs, with most compatible base or carrier oil.  The special combination of EOs used in its anti-aging formulations produce long lasting amazing results.The mixing of EOs and base oil is done in incremental steps by trained persons.

Different EOs are used in facial and body treatments and different skin types react differently to EOs. Aromatherapy during pregnancy should be undertaken carefully. 

Right kind of EOs effectively improve skin tone, reduce inflammation, increase blood circulation, relieve tension, stress and headaches, regulate hormones, relax muscles , stimulate the immune system and energize the whole system.

After successfully testing Tea Tree EO blend, Herbally Radiant has launched new range of Cleansers, Toners, Serums and Scrubs under the CLEAN range, especially to address acne, black spots, lines and many skin disorders. The special CLEAN range formulations have already received good customer reviews. (Shipping is free).

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GROWING POPULARITY OF NATURAL SKINCARE PRODUCTS & COSMETICS

As a manufacturer of natural herbal beauty products for improving skin health, including unique formulations for anti-aging treatment, Herbally Radiant is delighted to note the consistently rising trend of maintaining natural looks. The trend was noticeable when the 23011 survey by Kline and Co predicted likely global sales of natural products to reach $ 23 billion – a rise by 15%. 

The trend in 2012 continued to reflect rising global trend for organic personal care products, and US emerged as the largest market for these, followed by Japan and Germany.  Consumer’s concern about health and safety, and valuation of “green” attributes were the predominant factors. Consumer’s assessment of “green” attributes as determining factor in their lifestyle greatly impacted on their purchasing decisions.

US research firm Transparency Market Research has now forecast that the market for personal care and cosmetics in US is likely to reach % 15 billion by 2015. It also highlights consumers’ concern for potentially harmful ingredients in creams and cosmetics, and stimulating the demand for natural and organic beauty products.

Following the cue, Estee Lauder acquired Rodin Olio Lusso which was making luxury skin care oils from natural ingredients. HSN has now joined M-61 skincare line engaged in manufacture of products without parabens and sulfates and free from certain fragrances and dyes. Other beauty brands have also joined the “natural’ band wagon since then.

Besides the beauty considerations, it is the concern of public health as well which is pushing for the wider acceptance of natural organic products. The mainstream consumers continue looking  more and more at ecologically sourced and conceptually natural products, and Herbally Radiant is confident that this trend will arrest growing problems like skin allergies, skin cancer and other disorders, and will serve the interests of consumers and industry.